CEO Message



Michael Franz

      Founder and C.E.O.



PreferUS Healthcare was formed in 2008 under the name of International Spine & Orthopedic Institute. We were early to the China healthcare market and initially studied the cultural tendencies and needs of the Chinese medical patient. We then began an effort to develop relationships with China’s most senior orthopedic professors and key opinion leaders. These initial efforts led to the formation of our first service model centered on the delivery of western medical services to the China healthcare market.

We deployed our model in a proof of concept partnership with a well-known public hospital in 2010 and have achieved our goal of understanding where the optimum balancing point is between western methodologies and Chinese cultural requirements.

As we built our U.S. and China resources into a formidable and well-respected international team, the China healthcare regulatory environment continued evolving and today the conditions are perfect for the broad launching of the PreferUS model. With the addition of partners Cedars-Sinai Medical Center and Fosun, we are well positioned as a hospital consulting, management and investment services company.

We believe that our patience has resulted in a deep understanding of the unique China healthcare market and we are both excited and respectful of the opportunities that now exist. Both our U.S. and China side execution teams stand ready to meet the challenges that lie in front of us but recognize that we are in a special situation with the potential to bring a higher level of healthcare services to the people of China.